TRIPS - Materials to support the delivery of Core Knowledge Content for the T Level in Marketing.

This T Level Resource Improvement Project (TRIP) has produced a range of learning materials, developed by an experienced T Level provider. These learning materials support an applied approach to the delivery of a specific area of Core Knowledge Content. These materials also encourage an approach to delivery that focuses on supporting higher order thinking skills to maximise learner understanding. This TRIP focuses particularly on content that requires a high level of understanding rather than just recall.

Produced by Shrewsbury College, this TRIP provides an accessible Framework for learning, lesson plans and supporting learning materials that will enable learners to develop understanding of a specific area of Core Knowledge Content in the T Level in Marketing. The specific area of Core Knowledge Content covered is ‘benefits and risks of emerging technology trends in sales and marketing’ (Core Content 9.1).

Through the 10 lessons of this TRIP, learners examine how technologies such as artificial intelligence (AI) generated content, chatbots, voice search, social search, big data, and immersive environments can support marketing activity, whilst also considering workforce, data, cyber security, financial, and reputational risks.

The emphasis throughout this TRIP is on developing an understanding of how tools are used in practice, alongside when, why, and whether those tools should be used in a business context. Learners begin by exploring what technologies can do and progressively move towards making justified decisions about their use.

The lessons also support the development of Core Skills, particularly CS2: Communication and CS3: Applying a logical approach to solving problems, identifying issues and proposing solutions. The development of these skills prepares learners to justify marketing recommendations using evidence rather than just opinion.

The resources include:

• A Framework for Learning to show how learning is scaffolded and sequenced through the achievement of applied and purposeful outputs.
• Ten sequenced lesson plans which cover 20 hours of learning.
• Learning materials to support each lesson which enables the delivery of the 20 hours of learning.

The overall purpose of this resource, as set out in the Framework for learning, is to develop learners knowledge and skills to make justified decisions about the use of technologies, allowing learners to evaluate whether investment in a particular technology is appropriate, feasible, and justifiable for a given organisation, considering value, accessibility, risk, and long-term sustainability.

The Framework for learning and supporting lesson plans provided in this resource are organised into three project-based themes. Each theme represents a distinct and realistic workplace context in which emerging technologies are used for marketing purposes. The themes are deliberately sequenced to move learners from individual content creation and experimentation to organisational practice and decision making, and finally to professional evaluation and consultancy.

Together, the themes form a learning journey that takes the learner from developing confidence in using emerging technologies, through to analysing their effectiveness, and ultimately to making evidence-based recommendations about their use. The three themes are:

• Self-employed marketer-creativity, identity and responsibility.
• Small organisation-data driven practice, automation and customer insight.
• Consultancy-evaluation, risk and professional judgement. 

Each lesson has a lesson plan, with a range of supporting materials such as learner activities, links to websites and other media, handouts and case studies. There is also a separate slide deck to be used to support delivery of the 10 lessons.

Downloadable resources