T Levels: Industry Workshop - Marketing and Business Management - Ethical Marketing in Practice

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Book your place. There is no charge to attend this webinar.

Join us for this online Workshop exploring “Ethical Marketing in Practice” with Janine Malyon.

Janine Malyon is a senior marketing and creative professional with over 20 years’ experience working for well known organisations such as National Trust and Dyson. Janine has led high performing marketing, content and in house creative teams and strategies across complex, fast moving environments both in the commercial and charity sector.

In this presentation Janine will be discussing:

what ethical marketing means in today’s digital, data driven world and why trust is increasingly fragile
the real ethical challenges marketers face: data use, green-washing, influencer culture and targeting vulnerable audiences
how marketers make ethical decisions in practice, using simple frameworks rather than just intentions
charity vs commercial marketing: why ethics are more visible, scrutinised in the charity sector
real world case studies, including the National Trust, plus examples of campaigns done well - and not so well
the rise of AI in marketing and the ethical risks around bias, transparency and responsibility
key takeaways for future marketers: building trust, acting before claiming purpose, and why ethical judgement is a core career skill.

There will also be plenty of opportunity to ask Emma all your questions during a live Q&A.

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