T Levels: Industry Workshop - Marketing and Business & Administration - Cracking the Market: AI, Product Innovation and Retail Success

Date and time

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Book your place. There is no charge to attend this webinar.

We welcome you to join us for an insightful and interactive online session with Stuart McAdam, Chief Operating Officer at Harmonix.

Stuart has spent his career commercialising, innovating and developing products in the consumer electronics and medical industries in both consumer and enterprise environments across the world. He’s managed sales and marketing in Europe, Middle East and Africa and Americas as well as helped run factories in China. His latest project is pioneering AI technologies into audio products, bringing industries together to innovate and bring new concepts to life. 

Stuart will share some of the challenges and opportunities that have arisen from this new enterprise, sharing thoughts and ideas on how to motivate team members to think differently and act differently in the way they approach scenarios that limit. 

During this session, Stuart will also be exploring:

Need to have vs. Nice to have
Customer Experience Modelling
Consumer Segmentation Modelling
Customer Shopping Profiles
Packaging fundamentals
When a company like Apple decides to play in a category
This session will be interactive (using presentations, YouTube content, visuals, etc) and will include US store research from Best Buy, Target, Walmart, and Costco, as well as using insights from globally renowned business intelligence providers. 

There will also be the opportunity to put your questions to Stuart in a Q&A session.

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