T Levels: Industry Workshop - Marketing and Business & Administration - A Guide to Modern Marketing Technology with Vodafone Business UK

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Book your place. There is no charge to attend this webinar.

We invite you to join us for an inspiring online session as we explore MarTech with Vodafone. MarTech refers to the marketing technology platforms used by Vodafone to support its business. Vodafone uses MarTech to improve customer experience, increase customer loyalty, and reduce costs.

We’re thrilled to welcome Terri Williams, MarTech Product Manager, Digital Vodafone Business UK (VBUK).

Steering the helm of Vodafone Business's MarTech initiatives, Terri’s focus is on crafting and deploying marketing technology solutions that engage and delight their customers. With a strategic mindset honed through driving content and digital platform optimisation, Terri has established a track record of enhancing customer engagement and increasing conversion through innovative, data-driven campaigns. With over 15 years working in digital, content creation, digital marketing and technology she has a background in retail, finance, telecommunications and technology.

At this session Terri will be exploring:

- Her own career path and current role at VBUK

- What is MarTech?

- How Vodafone uses MarTech, including Digital customer management, Omnichannel, Digitalisation for retail and IoT (Internet of Things)

- The shift (accelerated by COVID) to bringing digital strategies at the forefront of marketing and marketing communications for businesses

- Transferable skills within different roles in MarTech

- Career paths and progression pathways for students

There will also be the opportunity to bring your questions to Terri in our Q&A session.

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