T Levels: Industry Workshop - Marketing and Business & Adminstration - Building a company brand and reputation
Join Stacey Cockram, Senior Account Director and Apprenticeship Lead at Aspectus Group, the global PR and marketing agency as she takes us through how companies build their brand and reputation in the media and highlights various digital marketing strategies.
Aspectus Group is an independent global brand, marketing and communications agency. It has global sector expertise and is deeply connected to industry and key audiences within financial services, capital markets, energy & industrials, and technology. Stacey is on the tech team and prioritises a multi-channel approach for clients encompassing branding, PR and digital marketing to ensure a cohesive strategy across all channels. Stacey also runs The Aspectus Academy, a PR and marketing apprenticeship that aims to lower the barriers to a career in communications.
In this session Stacey will cover:
- How to create a stakeholder map including identifying stakeholders, analysing stakeholders by perspectives, impact and influence
- How to brief, manage, communicate with and foster relationships with suppliers and partner organisations
- How to build a company brand and a reputation in the media
- Creating company messaging
- PR 101
- Different digital Marketing strategies
- Overarching trends and benefits
- Apprenticeship programme at Aspectus Group
There will also be plenty of opportunities for you to put your questions to Stacey.